Evaluation question #3

What kind of media institution might distribute your media product and why?

The film i have made follows conventions of that of a smaller independent company based within the UK, therefore I will try to follow in the footsteps of a successful company that is similar to mine called WarpFilms. 

Their films are quite big due to the amount of effort they put in, because they work on only one or two projects the entire year. They are renowned for being a company that cares about their products in terms of quality as opposed to profit which is the  type of company that I feel would indulge in my film.

Therefore, I would get help with distribution from Studio Canal, they help smaller studios such as mine or WarpFilms get content into independent cinemas around the UK specifically. 

This would be the best option for me, as I feel the product would only be accepted by UK customers mainly. Global release wouldn't be the best, as it would cost a lot more money on advertising so that people in other countries would even bother seeing it, and it might not do the best anyway. 

Another thing to take into consideration is the fact that DVD release might be a higher source of income for the film. This has been seen in other companies like WarpFilms, in which "this is england" didm't make much profit on box office, but has made a lot more over the years as a DVD and video release. 

This popularity over a long range of time has added to the general popularity for the company, so a big cinema release isn't always the best way to go. If it flops then a lot of money is wasted, and for a smaller company like mine, priority on DVD release if the best option.

Studio Canal would be very helpful in a medium national release to independent cinemas, and especially helpful when releasing the product as a DVD. If my film company was bigger and had a bigger profit with a product that appealed to a larger audience, a company like Warner Bros would be the way to go.