Evaluation question #4

Who would be the audience for your media product

A lot of thought and consideration has gone into my decision on the audience for my product. Here are a few of the things I went over to decide:
Age
Distribution
Nationality
Gender
Class


The age of my audience would be around 15+ due to the certificate rating given to films in terms of age. My film contains some things that wouldn't be appropriate for younger audiences, so on a legal and technical level, a younger audience couldn't be my target. Around the ages of 15-20 are a good range for my target, as after research on my classmates in sixth form, I found out this genre and narrative is popular.


Due to the distribution methods I have chosen for my film in a separate blog post, people within the UK are the main target with my film. This is another legal/technical reasoning for my audience as opposed to a well though through decision.


After researching conventions within the comedy film industry, I found that my film ideas best fit into the UK film industry, which is actually very different the big Hollywood blockbuster movies.
Some of these conventions can be seen in popular British comedies like Shaun of the Dead and Hot Fuzz. These consist of interesting camera shot choices as opposed to linear scenes with simple over the shoulder shots, medium shots and long shots. Things that contrast with this are hard to find in big American films, therefore I feel like people in the UK have a sense of humour that relies on the editing or directing of a film, as opposed to the narrative, acting and characters.


The gender of the audience was a very easy decision as the genre (action comedy) has a very specific market. The gender I have targeted mostly is male, as the narrative and characters are more masculine, and with them being male in the first place, I feel this will go towards the likability from male audiences. There aren't many feminine conventions at all present within my opening, so I would market my film 100% at men.


The class of my audience specifically is A-C1. This is because the narrative can only be appreciated by a somewhat intelligent audience. Any class lower than this isn't typically shown as very smart in studies, and probably wouldn't enjoy the film. Most lower classes also prefer linear, easy to follow editing and camera shots, which aren't a big part of my opening.