Evaluation question #5

How did you attract/address your audience?

After researching the industry and pin pointing my target audience, I started figuring out how I was going to address their entertainment needs. I started by creating a questionnaire for the people in my class, they are within my target market. I also got a few outliers to answer my questionnaire like older females, to see if I could converge audiences to get a larger selling point.
I found out what types of characters the audience liked, what themes they though were interesting within a film and their favourite types of comedy (eg. dark humour, satire etc). This helped my directly talk to people within my target market and find out why they like specific things, and how I could make my opening relevant according to my audience.

After finding out things from the target market directly, I went on to research other films in the genre such as Step Brothers, which is a huge Hollywood blockbuster, and Shaun of the Dead, a British comedy film. These both have conventions that are present within the expectations of the people in my class I talked to. Some of these are "ridiculous and stupid characters" "interesting and unique camera shots" and "realistic editing". I took these three things highly into consideration when going into production and post-production, making a few of my initial characters silly and unique as well as not making my film linear in terms of camera shots and editing.

It also struck me that my audience likes new and unseen features in films, so I also took inspiration from the movie opening of Snatch. I took elements from the introductions of characters, in which there were freeze frames of each character with their name. I put my own spin on it by making them look "comic-booky" and giving aspects of the character within the same freeze frame.

I went on to address my audience by looking at specific parts of my audience, for instance, the gender of my target market is male. I realised that most males that took my questionnaire said they liked action-orientated films so I changed the narrative to tend to this. The music I used throughout the opening was also very masculine and fast paced, which isn't a feature stereotypically associated with females.